'Creativity is not something you have, but something you DO' Jim Kwik
TOO rethinks the concept of art and home decor in a playful and interactive fashion. The aesthetic is characterised by clean architectural lines, simple geometric shapes and bold playful colours.
TOO Designs is the brainchild of architect couple, Sureen and Thomas Gouws. We aim to involve the customer in the creative process and leave room for customization. We also emphasise the “play” element in our products; we strive to make our products fun to use and empower our customers to 'Be Creative TOO'.
Our signature product, TOO D Magnetic Wall art, allows customers to choose their own colour palette and create their own compositions. They can also change it as often as they want. Other products include our most popular TOO-do Whiteboard clock, TOO Tone & Minimal Clocks and a gift range. Our new Tiny TOO Kids Range is coming soon.
All products are locally designed and made in Melbourne, Australia.
- Thomas & Sureen -
On a personal note -
BEHIND THE BRAND
Before migrating to Australia in 2018 and settling on the Mornington Peninsula, we've had our own architecture practice for 17 years, based in Pretoria, South Africa. When we started TOO in April 2019, we shifted our focus from architecture to art and design, which has always been a great passion for us both. Our architectural roots however greatly influenced the brand's aesthetic and our design approach.
As residential architects designing our clients interiors we constantly searched for modern geometric art, but usually struggled to find it in the right colour schemes, compositions, or at affordable prices. That sparked the idea of creating a customisable art system where you can change your artwork to your liking and colour preferences.
A question we get asked a lot...
WHY THE TWO DOTS?
When we designed TOO D MAGNETIC ART a key challenge was the finish of the magnetic art pieces. It had to be hardwearing, cost effective and available in a large selection of colours. Powder coating was the perfect choice, but required the steel plates to have suspension holes for the application process. We decided to turn this seemingly unfortunate functional requirement into a feature, using two holes instead of just one. This became a distinct part of our branding and part of our logo for TOO (T:)